7 Copywriting Mistakes Coaches Make During Their Launches
There are so many details to remember when you’re launching a new offer. Between the research, the marketing strategy, the copywriting, and actually designing your course or program, you need to cut through the noise and focus on the right things.
Launch copywriter Mia Kercher from Evoke Writing offers 7 of the most common copywriting mistakes coaches are making while launching...and how to fix them.
1. You Don’t Assert Your Authority in Your Content
Confidence is not just a state of mind. It’s not just how you show up on video or on a sales call. Confidence comes through 1000% in your writing, just as much as other areas of your business.
You can be assertive in your content by choosing your words carefully.
Are you using power words or weak phrases?
Are you being direct or beating around the bush?
Are you selling yourself daily?
Here are some practical ways you can assert your authority in your copywriting:
Talk about your accomplishments: don’t be afraid to humblebrag!
Speak your mind: don’t mimic the opinions of others
Use strong and empowering calls to action
Just using these 3 confidence tips will make a huge difference in your reputation with your ideal clients.
2. You Don’t Have a Unique and Recognizable Brand Voice
Just like clients will grow to know and love your face through social media posts and stories, they also need to recognize and love your style of writing.
Here are some questions a brand voice can answer:
Do you speak casually or formally?
Do you swear?
Are you blunt and straightforward or gentle and soft spoken?
Do you use simple language or fancy vocabulary words?
When you’ve taken the time to build up this consistent brand voice, your ideal clients will get excited to read your next post, email, or any other kind of content. They’ll want to hear what you have to say and they’ll be ready to listen.
I’ve created a free brand voice guide that will walk you through the steps of finding and using your own unique, confident brand voice.
3. You’re Not Targeting Your Ideal Clients Specifically
You’ve got a lot of knowledge stored away up there, but you’re not choosing the right bits to share with your audience.
I’m not saying to give away all your trade secrets. But I am saying to make sure you’re saying exactly what your ideal clients need to hear - no one else matters.
You can fill this hole by doing market research and digging deep.
4. You’re Not Channeling the Inner Voice in Your Clients’ Heads
Once you get that market research, you’re not using it for its full potential. Getting actual pain points and dreams of your ideal clients and using that exact language is the most powerful tool in the copywriter’s toolbox.
5. You Haven’t Communicated the Incredible Value You’re Offering
Lists, lists, too many lists. You’re so busy focusing on listing out all the things you do to make the transformation, that you forget to emphasize the transformation itself.
As a coach, this is especially hard because your results are often not something you can hold in your hand. As a mindset, fitness, or many other types of coach, you have to find a way to show the value of your transformation.
One way you can do that is by focusing on how your clients will feel or what their life will be like once they’re done working with you.
6. You Launched Too Quickly
You got this amazing idea. You were so excited to throw it together and get it out into the world! You couldn’t wait to see these amazing results in your clients’ lives.
But you made a very common mistake: you didn’t take the time to really warm up your audience and get them ready to see the value in your offer.
To fix this, go back and read mistakes 1-4. Analyzing these areas of your copy and really putting in the work to master these copywriting techniques will work miracles on your audience.
You’ll find them so much more enthusiastic and ready to buy your offer once they’re properly warmed up with your authentic brand voice, your confident authority, and your insightful language that speaks to their needs.
7. You’re Not Having Fun!
There’s definitely a lot to do when it comes to launching. Managing everything in addition to doing client work (and juggling family life) can be stressful. But don’t let that take the joy out of your launch.
Your audience can tell when you’re having fun and when you’re truly excited about what you’re offering. They can also tell when you’re seeing your launch as a chore and just one more thing to check off your list this month.
So have fun writing your copy.
After all, these are the words that represent your business, that represent you. Let it sparkle and reflect how much you love what you do.
If these 7 copywriting mistakes have shined some light on your launching method, follow my Instagram account @mia.copywriter for more educational content on my launch strategies and techniques.
Hey, I'm Tasmin! I'm a Mindset & Business Confidence Coach for new and aspiring female entrepreneurs. I help overcome their fears and ramp up their confidence so that they can escape the corporate drudgery and create a life and business on their terms.
Want to chat about how I can help you? Apply for a Free Session with me here. I'm excited to talk to you :-)
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